Help us Rebuild Australia.

Small Business Shared Value Partnership

Thousands of small businesses in our nation have been devastatingly impacted by the COVID-19 pandemic. Getting back to their feet will require the support of the wider business community and many business leaders of larger corporations are starting to ask what they can do to assist.

Through establishing a mutually beneficial partnership with a small business by offering your expertise and resources, your organisation in return will receive a competitive advantage through increased stakeholder engagement, advance your company culture by embracing a purposeful partnership, and gain access to new economic opportunities.

We can help you build a sustainable partnership that affects positive change and maximises commercial impact.

Our Shared Value Framework

Develop Business Case

Establish Shared Value Partnership

Provide Insights & Opportunities For Expansion

Maintain Governance Framework

Shared Value is:

The establishment of a mutually beneficial partnership between two or more organisations that leverages their collective expertise and resources to make a positive impact on the economic and social conditions of the businesses involved in the partnership.

Business Opportunities & Challenges

Small Business Needs

Corporate Resource & Expertise


Business Case

  • Market scan and options analysis based on an 11 point compatibility framework for partner identification.
  • Synergy in the value chain evaluated.
  • ROI measures to determine win/ win outcome is established.

Healthy Partnerships

  • Assess business health and partnership commitment utilising Apricot’s Culture Impact Index (CII) to ensure a sustainable long term partnership can be achieved.
  • Determine competencies from each partner to deliver on the business case.

Insights & Expansion

  • Measure KPI performance of partnership to monitor and improve the success of the Shared Value partnership in an ongoing basis.
  • Tell the story of success commercially and socially utilising our comprehensive internal and external communications strategy framework.


  • Ensuring that each partner delivers on their promise through setting up a program that includes stakeholder management, reporting and accountability